FTC Disclosure Policy
Material Connections & Advertising Disclosure
Effective Date: May 27, 2025
This FTC Disclosure Policy is provided by PrintsWizard (https://printswizard.live) in compliance with the Federal Trade Commission’s (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 C.F.R. Part 255), as updated by the FTC in 2023, and the FTC’s .com Disclosures guidelines. This policy discloses all material connections between PrintsWizard and any third parties that may influence the content on our website.
Federal law requires us to disclose any 'material connection' — including financial relationships, free products, or other benefits — that might affect our content, reviews, or recommendations. This page fulfills that legal requirement.
1. Who We Are
PrintsWizard is an independent reseller of HP printer products. We operate as a for-profit business and earn revenue primarily through direct product sales on our website. We are not a media company, blogger, or affiliate marketing site; however, our website may include content that is subject to FTC disclosure requirements.
2. Reseller Relationship Disclosure
PrintsWizard has the following relationship with HP products:
- We purchase HP-branded products from authorized US distributors at wholesale prices.
- We sell these products to consumers at retail prices, earning a markup.
- We are NOT an HP-authorized affiliate, ambassador, or partner program member unless explicitly stated.
- We do NOT receive free HP products, promotional funds, or compensation from HP Inc. for featuring, promoting, or reviewing HP products on our website unless explicitly disclosed.
This commercial relationship means that all content on our website — including product descriptions, buying guides, and blog posts — is created with a commercial purpose and should be understood in that context.
3. Advertising & Sponsored Content Disclosure
Our website may display the following types of paid or compensated content:
- Google Ads & Bing Ads: We may run paid search advertising on Google and Bing. These ads are clearly marked as ‘Sponsored’ by Google and Bing and are separate from our organic product listings.
- Google Shopping Ads: Our products may appear in Google Shopping results as paid advertisements.
- Retargeting Ads: We use cookies and pixels (Google Ads, Microsoft Ads) to show targeted ads to visitors who have previously visited our website. See our Cookie Policy for details.
Any sponsored or paid content that appears on our website (other than the advertising described above) will be clearly labeled as ‘Sponsored,’ ‘Advertisement,’ or ‘Paid Partnership’ at the top of the content.
4. Affiliate Links Disclosure
Our website may contain affiliate links. An affiliate link is a special tracking link that earns us a commission if you click on it and make a purchase on the linked website.
- When a blog post, article, or guide on our website contains affiliate links, it will be disclosed clearly at the beginning of that content with language such as: ‘This post contains affiliate links. If you make a purchase through these links, we may earn a small commission at no extra cost to you.’
- We only include affiliate links for products and services we genuinely believe are useful to our customers.
- Affiliate commissions do not influence the editorial independence of our buying guides or product comparisons. We strive to provide honest, unbiased information.
Current affiliate relationships (if any) will be listed below. If no affiliate relationships are currently active, this section will note ‘No active affiliate relationships.’
Current Affiliate Relationships: None at this time. This section will be updated if any affiliate relationships are established.
5. Product Reviews & Testimonials Disclosure
PrintsWizard displays customer reviews and testimonials on our website. The following disclosures apply:
- All customer reviews displayed on our website are from real, verified purchasers who bought products through our store.
- We do NOT pay for, incentivize, or solicit positive reviews. We do not offer discounts, free products, or other compensation in exchange for reviews.
- We comply fully with the FTC’s updated rules on fake reviews and testimonials (effective August 2024), which prohibit the creation, buying, or dissemination of fake consumer reviews.
- Customer testimonials reflect the individual’s genuine experience. Individual results may vary.
- If we ever feature a testimonial from a customer who received a free product, a discount, or any other compensation, that relationship will be clearly disclosed alongside the testimonial.
Federal law requires us to disclose any 'material connection' — including financial relationships, free products, or other benefits — that might affect our content, reviews, or recommendations. This page fulfills that legal requirement.
6. Social Media Disclosure
If PrintsWizard operates social media accounts (e.g., Instagram, Facebook, Twitter/X, YouTube, TikTok) and posts content that promotes our products or services:
- All paid advertisements on social media will be clearly marked with the platform’s required advertising label (e.g., ‘Paid Partnership,’ ‘Sponsored,’ or ‘#Ad’).
- Any influencer or content creator who posts about PrintsWizard products after receiving free products or compensation will be required to disclose that relationship using ‘#Ad,’ ‘#Sponsored,’ or equivalent disclosure, in accordance with FTC guidelines.
- We will not instruct influencers or partners to hide or downplay their relationship with PrintsWizard.
7. Buying Guides & Editorial Content Disclosure
Our website may feature buying guides, how-to articles, product comparisons, and other editorial content. The following applies:
- Editorial content (buying guides, articles, blogs) is created by PrintsWizard staff or freelance writers for informational and commercial purposes.
- Since we are a product retailer, all editorial content exists within a commercial context — we may earn revenue from sales of products mentioned in our guides.
- We strive to make all editorial content accurate, helpful, and unbiased. Our goal is to help customers make informed purchasing decisions.
- We do not accept payment from manufacturers (including HP Inc.) for favorable editorial coverage unless explicitly disclosed as sponsored content.
8. Price & Availability Statements
Any prices mentioned in our editorial content (buying guides, blog posts) may not reflect current prices in our store. Prices change frequently. Always check the current price on the product page before purchasing. PrintsWizard is not responsible for discrepancies between editorial content and current pricing.
9. How to Contact Us About This Policy
If you have questions about any content on our website and whether it represents a paid relationship, sponsored content, or affiliate link, please contact us:
PrintsWizard
335 W 47th ST, Miami, Florida, United States 33140
Email: contact@printswizard.live
Phone: +1(888)-392-6308
Website: https://printswizard.live
Email Subject Line: FTC Disclosure Inquiry
10. Policy Updates
This FTC Disclosure Policy will be reviewed and updated whenever our business relationships, advertising practices, or applicable FTC regulations change. The most current version will always be available at https://printswizard.live/ftc-disclosure. We encourage you to review this policy periodically. The effective date at the top of this page indicates when the policy was last updated.
11. Applicable Law & Regulations
This policy is governed by and designed to comply with:
- FTC Act, 15 U.S.C. § 45 — prohibiting unfair or deceptive acts or practices.
- FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 C.F.R. Part 255 (as amended 2023).
- FTC .com Disclosures: How to Make Effective Disclosures in Digital Advertising (2013, updated guidance).
- FTC Rule on the Use of Consumer Reviews and Testimonials (effective August 19, 2024).
- Florida Deceptive and Unfair Trade Practices Act (FDUTPA), Fla. Stat. § 501.201 et seq.